Thomas Krämer

Global Account Manager Productmarking | Lasersystems
Wipotec GmbH

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Themenbeitrag

Digitalisation of the circular economy

Sustainability is a key goal for some, while others focus on data collection for more efficient operations. Regardless of the motivation, more companies are adopting refillables and tracking their life cycle. Each item receives a unique marking, ensuring transparency in circulation, consumption, and demand. We’ll take the beverage industry as an example to explore the technology behind this innovation. We’ll show how it benefits bottle manufacturers, beverage producers, and bottlers – highlighted through our award-winning use case with Coca-Cola.