Is everything going in circles? Why a successful circular economy can’t just be packaged in technology alone

In the pursuit of a sustainable circular economy, focusing solely on technological feasibility is insufficient. This presentation explores the critical role of packaging in the circular economy, emphasizing that successful implementation requires a holistic approach. Beyond technology, it is essential to consider socio-political scenarios, economic viability, regulatory frameworks, and consumer acceptance. By addressing these factors, we can create a truly sustainable and effective circular economy – with the required foresight for a world in transformation.